Music Branding 2.0

with Live Music and an Expert Panel

The music industry has changed a lot over the past decade. Instead of purchasing CD's, cassettes and records (does anyone have those anymore!?), music is being downloaded and streamed on iPods. The first ever Music Branding 2.0 event will examine the changes in the music industry, and how both up-and-coming and successful musicians can market themselves both in traditional media and with social media tools. During the event, you will not only get live entertainment from a local band and a DJ, but also experience a panel of experts that will further examine industry trends and music branding techniques. This panel will serve as the educational piece of the event, with voices from all parts of the music industry. Be prepared to be entertained and learn something at the same time!

Twitter HashTag: #branducambridge

Agenda

6:00 - 7:00 pm - DJ Tek will be playing his latest mixes.

7:00 - 8:15 pm - The music branding panel will go over the music industry, marketing, media and more.

8:15 - 9:00 pm - Aloud will take the stage with some rock music.

Live entertainment

There will be a live rock band and a DJ!

Aloud: Fiery rock n' roll band Aloud is known for their tight male/female vocals, exceptionally strong songwriting, and energy-filled live performances. Lead vocalists/guitarists and songwriters Jen de la Osa and Henry Beguiristain grew up together and have been collaborating as songwriters since their early teens. The critically acclaimed up-and-coming group is based in Boston, and perform regularly throughout the Northeast, Midwest and Southeast. Fan the Fury is Aloud's sophomore album released March 2008 on the band's own Lemon Merchant Records. Aloud recorded Fan the Fury as a follow up to their 2006 release Leave Your Light On and their 2004 EP The Sooner It Comes. Fan The Fury was produced by former Sony engineer Chuck Brody, whose previous work includes albums for American Princes, Northern State, Yoko Ono, Wu Tang Clan and more. Tracks from the new CD are currently receiving air play from 100 college radio stations nationwide. Aloud has appeared in interviews and articles for such fine publications as The Boston Phoenix, The Boston Globe, The Boston Herald, Northeast Performer, Boston Metro, TimeOut New York, The Deli (NYC & VT), Seven Days (VT), Eagle Times (NH), and more. Follow Aloud on Facebook, Twitter, MySpace, Flickr and YouTube.

DJ Tek: After being named one of the most innovated DJ's in the Northeast, DJ Tek has come a long way from being called your typical DJ. Now DJ Tek is seen rocking concerts, parties, and shows with a variety of equipment ranging from his turntables and CD turntables, to his keyboards, beat machines and effects processors. Tek was headed for the industry when he found his mentor DJ Finesse. DJ Finesse took DJ Tek under his wing and taught him what it took to become a successful DJ. Tek took these jewels and landed his first radio gig at 95.5 WBRU/RI .After DJ'ing there doors opened up for him everywhere, his talent became a wanted asset throughout his area. He began working with bigger radio stations and found his niche, shows and mixtapes. DJ Tek has opened for some of the biggest acts in the music industry. Opening up for Nas, LL Cool J, Cam'ron, Guru (from Gangstarr), Rahzel, Mario and B2K, wasn't being at the right place time, but more so him hustling hard and achieving his dreams. He currently DJ's regularly in the New England, with weekly gigs in Providence, RI, Boston MA, and Hartford CT. Follow DJ Tek on Facebook, Twitter and MySpace.

Music branding panel

Tim Hare (Moderator):  Tim has been playing music for a decade, starting off at a very early age.  Presently, Tim is the bass guitarist for Young Astronomy and Little Cannon and the Big Wheels, which has its roots in an accoustic band called Cherrywood, which Tim joined back in 1999. Previously, Tim has been part of several bands, such as Baby Strange, which toured internationally, including performances in England, and Aloud. He rearranged and musically directed Among The Stars. Tim is a junior at Berklee School of Music in Boston, studying Comtemporary Writing and Production. His favorite bands include The Beatles and Radiohead.

Matty Trump (Panelist):  Matty "Trump" Harris is one of New England's top Hip-Hop, Reggae, and R&B Producer/Engineer. He is the owner of MHMG, a full service music company. As a young musician he won several awards, most notably, best drummer in New England. He toured with jazz and blues bands, playing bars and clubs at the young age of 14. After High School he attended Berklee College of Music where he studied Music Production and Engineering with some of the most accomplished producers and engineers in the industry. Since then, he has worked on countless records with such artist as: Fat Joe, AZ, Dead Prez, T.O.K., Jadakiss, Styles P, Lil Hero, Slaine, and many, many others. He recently won the 2008 Boston Music Award for best Hip-Hop/R&B Producer. Matty is committed to producing quality music and doing his part to put Boston on the musical map. 

Amanda Caswell (Panelist): Amanda runs a publicity and marketing company called Alternative Pink LLC. Bands on the roster include Broken Social Scene, Most Serene Republic, Fiest, and Bob Schneider. Before doing Alt Pink full time, she was the Director of Marketing at V2 Records. Amanda has toured with artists such as Carly Simon, Spoon, Barenaked Ladies, Wallflowers, and Coldplay. She also does stand-up comedy and writes for a sketch group in NYC. 

Paul Rapp (Panelist): Paul is an entertainment lawyer, writer and musician living and working in Housatonic, MA. He represents and advises many musicians, bands, and artists of all types. He ran a series of music biz panels in Albany last year, was on the alternative revenue stream panel at The Future of Music Coalition Summit in DC last fall. As the drummer for the legendary rock band Blotto, Rapp has the distinction of having appeared the first day MTV was on the air in 1981. Rapp posts his writings about intellectual property law, art and society at paulrapp.com and rapponthis.blogspot.com.

Andrea Johnson (Panelist): Andrea is an Assistent Professor of Music Business and Management for Berklee College of Music. At Island Records and Palm Pictures, she was blessed to work in A&R for Chris Blackwell where she managed the production and licensing of 30 albums for artists such as Elton John, Parliament-Funkadelic, and Fleetwood Mac. As Accounting Manager for Gloria Estefan she processed her publishing royalties, restructured the accounting and communication systems for her 20 companies, initiating Gloria’s launch to the world-wide web, and organized one of the first live Internet broadcasts of the opening of Bongos Restaurant in Disneyworld’s West Side. Currently, Ani is an in-demand national lecturer in the area of Viral Marketing and Social Media. At the MEIEA 2009 Conference (Music and Entertainment Industry Educators Association) Ani presented a session entitled Do You Twitter, Marketing in the Digital Age, and is currently preparing to co-host the Envisioning New Music Business Models Series: Viral Marketing and Social Media, at Berklee College of Music, which will feature panelist, Alex Lieu, Chief Creative Office for Nine Inch Nails’ Year Zero Alternative Reality Game. She is actively researching The Rapid-Fire Emergence of Viral Internet Based Music Distribution Models for publication this year. Follow her on Twitter.

Venue

Ryles is not your typical jazz venue. The club boasts two floors, which allows it to be the most diverse of any club in its genre. At Ryles Jazz Club, you can enjoy the “the best in live music”, including major, national performers such as Arturo Sandoval, McCoy Tyner, Maynard Ferguson, Jon Hendricks, Jon Faddis or Nestor Torres, just to name a few. Ryles has also become a “hotbed” for terrific local talent, who use Ryles’s intimate setting and ambiance to move on to the national scene. As a top jazz club, Ryles features 40 domestic and imported beers and a late night menu for light dining. Our popular Sunday Jazz Brunch features an award winning brunch menu, together with top local jazz acts, for a fun filled time.

Website: www.rylesjazz.com

Your host

Dan Schawbel. Dan is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). With over 800,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” Recently, BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson. He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 25 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®. He is a syndicated columnist for Metro US, and the youngest columnist for both BusinessWeek and CBS Interactive at 26 years old. He’s been featured in over 150 media outlets, such as The New York Times, The Wall Street Journal, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe.